How we evaluate law firms.

Inputs

• Public review volume — Total verified Google reviews on the firm's primary GBP listing for the city.
• Public rating — Average star rating, weighted by review count.
• Practice-area match — Whether the firm's primary GBP category aligns with the practice area covered.
• Map dominance — How often the firm appears in the top three local pack results across a 7×7 grid centered on the target city.
• GBP completeness — Hours, categories, attributes, photos, and structured data presence as measured by Platinum Profile.
• Marketing reach signals — Advertising reach and recognition data provided by Mass Tort Ad Agency.

Disclosures

The featured firm on each LocalVerdict page is identified as the Editor's Pick. In most cases the featured firm is a client of Platinum Profile. We disclose this on every page. Competitor firms are pulled from public data and are not informed of their inclusion.

We do not accept payment for ranking position. Inclusion as a Platinum Profile client does not guarantee position; firms must still meet the editorial criteria above.

Editorial standards

LocalVerdict pages are written from public data. We do not invent case results, settlement amounts, or attorney biographies. We do not endorse specific firms in our FAQs. Where we do not have enough public information about a firm, we say so.

Updates

Pages are refreshed when Platinum Profile scan data updates, typically quarterly. Each page displays its last-reviewed date.